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Harley-davidson (NYSE:HOG)
Stock Analysis

▼ -1.75%-0.46

Stock Analysis

The following stock analysis is based on 7.8 years of data (i.e. since Oct 31, 2012). All the stock history has been downloaded.

Stock Exchange

Harley-davidson trades on the NYSE exchange in USD dollars.


It is in the sector.

Current Status of Harley-davidson

It is currently trading at $25.82 ($26.28 the previous day).It pays a 4.38% dividend.


The next reporting date is in 83 days (2020 10 27).

CNN estimates profits for the upcoming quarter will be $0.40 per share ($920.9M). The current Canada / US exchange rate is 1.33866.

Over the past 12 months, $3332867 worth of shares have been purchased and $2782494 worth of shares have been sold by insiders.

Will This Trend Continue?

The year over year average increase is -13.0% per year assuming steady exponential growth. The actual 5 year average is -12.08. Details on the individual increase in one year intervals is provided below.

Past PerformanceAverage PricePercent Change
1 year30.607782-20- Below Average
2 year38.25004-17.1- Below Average
3 year46.144666666667-17.1- Below Average
4 year55.65438524590214.6+ Above Average
5 year48.563433962264-20.8- Below Average
Harley-davidson is projected by analysts to get to $31.00 within the next 12 months (20.1%), but preticted targets range from as high as $37.00 (43.3%) and as low as $18(-30.3%).


The worst drop it has had in recent years is -77.4%. It has a shape to the stock curve, which means

Stock shape test

!!!!!!!!!!!! WARNING STOCK DROPPING !!!!!!!!!!!!!!!!!

The P/E value is 52.69.

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Yahoo News Feed

Auto Stock Roundup: GM, F andand HOG Post Q2 Loss, ORLY Delivers Earnings Beat

Mon, 03 Aug 2020 13:12:01 While Harley-Davidson (HOG), General Motors (GM) and Ford (F) post dismal year-over-year Q2 results, Oand'Reilly (ORLY) manages to put up an impressive show despite coronavirus woes.... Read Full Article

Harley-Davidson Takes a Big Loss to Fuel a Major Turnaround

Sat, 01 Aug 2020 00:23:00 The U.S. motorcycle maker came under pressure well before Covid-19 hit. Now a new CEO is unrolling some restructuring plans to revive the company.... Read Full Article

Harley-Davidson Plans Major Overhaul After Big Q2 Loss

Thu, 30 Jul 2020 11:06:00 Harley-Davidson (NYSE: HOG) posted a big second-quarter loss Tuesday because the coronavirus pandemic shut motorcycle dealerships across the country, crushing sales. In a statement accompanying Harley's second-quarter earnings results, Jochen Zeitz, Harley's chairman, president, and CEO, announced a series of ...... Read Full Article

Harley-Davidson (HOG) Slips to Q2 Loss, Looks for Turnaround

Wed, 29 Jul 2020 15:59:03 Harley-Davidson (HOG) expects 2020 cash savings of $250 million, including SGandA and capex reductions under the Rewire turnaround plan.... Read Full Article

Stocks on the Move: Harley Davidson and Raytheon Technologies Corp.

Tue, 28 Jul 2020 17:21:11 The On the Move panel looks at today's Stocks on the Move: Harley Davidson and Raytheon Technologies Corp.... Read Full Article

Will Harley-Davidson still make electric motorcycles?

Tue, 28 Jul 2020 17:14:23 At least for now, Harley-Davidson still sees a future that includes electric motorcycles.... Read Full Article

Harley-Davidson Investors Sour on CEO Zeitz’s Turnaround Plan

Tue, 28 Jul 2020 16:53:31 (Bloomberg) -- Harley-Davidson Inc. investors who cheered the appointment of a turnaround artist don’t like the early rendition of his makeover for the ailing motorcycle maker.Jochen Zeitz, a former Puma SE boss who became chief executive officer in ...... Read Full Article

Return On Capital Employed Overview: Harley-Davidson

Tue, 28 Jul 2020 16:29:25 Harley-Davidson (NYSE: HOG) reported Q2 sales of $669.27 million. Earnings fell to a loss of $8.58 million, resulting in a 100.99% decrease from last quarter. Harley-Davidson earned $868.27 million and $1.10 billion in sales in Q1.What Is Return On Capital Employed? Return on Capital ...... Read Full Article

The Dow Slips Because Consumers ‘Are Understandably Cautious’

Tue, 28 Jul 2020 16:26:00 Stock weakness continued into midday Tuesday, as investors digested earnings results, government stimulus negotiations, and lower consumer-confidence figures.... Read Full Article

Why Harley-Davidson Stock Fell Today

Tue, 28 Jul 2020 15:43:00 Shares of iconic motorcycle company Harley-Davidson (NYSE: HOG) are falling today, after the company reported a sharp drop in revenue for the second quarter of 2020. Furthermore, it's still early in its five-year transformation plan, and the Q2 results might be ...... Read Full Article

US STOCKS-Wall St slips as tough stimulus talks loom; 3M, McDonaldand's disappoint

Tue, 28 Jul 2020 15:40:06 U.S. stocks fell on Tuesday as lawmakers geared up for grueling talks over a coronavirus aid plan, with the blue-chip Dow index weighed down by 3M and McDonald's shares after the companies reported quarterly profits that missed estimates. Industrial ...... Read Full Article

Why Harley-Davidsonand's Stock Is Trading Lower Today

Tue, 28 Jul 2020 15:03:08 Harley-Davidson (NYSE: HOG) shares are trading lower on Tuesday after the company reported second-quarter earnings results.The companyand's earnings per share decreased 123.97% year over year to 35 cents, which does not compare to the estimate of 8 cents.The company reported quarterly ...... Read Full Article

Harley-Davidson overhauls business after Q2 loss

Tue, 28 Jul 2020 14:51:55 Yahoo Finance’s Brian Sozzi, Alexis Christoforous, and Ines Ferre break down the market action for Harley-Davidson.... Read Full Article

US STOCKS-Wall St falls on tough stimulus talks, mixed earnings

Tue, 28 Jul 2020 14:33:00 Wall Streetand's main indexes fell on Tuesday as lawmakers geared up for grueling talks over a coronavirus relief package, with investors also weighing a mixed batch of earnings reports from blue-chip companies. Hopes of more government stimulus helped Wall Streetand's ...... Read Full Article

Harley-Davidson Has a Big Plan, and a Big Loss

Tue, 28 Jul 2020 14:31:00 Accelerating into its turnaround attempt, Harley-Davidson laid out plans Tuesday morning for a dramatic restructuring—while reporting dramatic losses for the second quarter.... Read Full Article

Earnings in focus: JetBlue, Harley-Davidson, Polaris

Tue, 28 Jul 2020 14:29:13 Yahoo Finance’s Emily McCormick joins The First Trade with Alexis Christoforous and Brian Sozzi to discuss second-quarter earnings report from JetBlue, Harley-Davidson and Polaris. ... Read Full Article

Harley-Davidson: Q2 Earnings Insights

Tue, 28 Jul 2020 14:03:29 Shares of Harley-Davidson (NYSE:HOG) fell 8% after the company reported Q2 results.Quarterly Results Earnings per share decreased 123.97% year over year to ($0.35), which may not compare to the estimate of $0.08.Revenue of $669,274,000 declined by 53.33% year over year, which missed the ...... Read Full Article

Harley Davidson Drops as Pandemic Drives Second-Quarter Loss

Tue, 28 Jul 2020 13:46:00 Harley Davidsonand's second-quarter sales tumble as the coronavirus pandemic stalls demand for its iconic two-wheeled hogs.... Read Full Article

The Dow Dips as Earnings Come In. 3M and McDonald’s Are Dropping.

Tue, 28 Jul 2020 12:30:00 nvestors are also considering the stimulus package proposed by Senate Republicans, which would reduce supplemental unemployment benefits to $200 from $600 a week through September.... Read Full Article

Harley-Davidson (HOG) Reports Q2 Loss, Lags Revenue Estimates

Tue, 28 Jul 2020 12:05:12 Harley-Davidson (HOG) delivered earnings and revenue surprises of -1100.00% and -16.15%, respectively, for the quarter ended June 2020. Do the numbers hold clues to what lies ahead for the stock?... Read Full Article